Spotify's biggest problem isn't Joe Rogan. It's ambition
Rogan also has many passionate detractors, and the liberal watchdog Media Matters employs a researcher who has listened to hundreds of hours of his shows“I’m trying to highlight that he regularly and without consequence veers into harmful lies about our response to the current pandemic,” among other issues, said Alex Paterson, senior researcher at Media Matters.
“In 2019, our music and podcasting catalog was not that differentiated, and because of this we were locked out of deals with some critical hardware partners like Amazon, Google, and even Tesla,” Ek said. “They had or were working to build their own streaming services with essentially the same content, so there was really no reason for them to integrate our service.”
“What all these other companies also have in common is that they can afford to lose money on music, because it’s not their entire business — far from it,” said Tatiana Cirisano, music industry analyst and consultant with MIDiA Research. “For Spotify, at least until podcasting, music has been its entire business.”
As a result of those moves, “we’re the number one podcasting platform U.S. listeners use the most,” Ek told employees this week. “So to be frank, had we not made some of the choices we did, I am confident that our business wouldn’t be where it is today.” Of the drama, another Spotify employee added: “The more the company expands, the more potential it has to confront thorny moral dilemmas. Spotify didn’t have these problems before it decided to enter and dominate the podcast space.”Many ambitious tech companies have faced the growing pains of unhappy employees with ethics concerns , content-moderation controversies , and controversial commentary by high-leverage stars .
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