Newleaf seeks to tap into huge China demand for durians
Managing Director of Newleaf Plantation Berhad, Kevin Wan Mun-Hoe. — Picture by Choo Choy May
“Although less than one per cent of China’s population consumes durian, it is currently the third highest in terms of import value,” he said at Newleaf’s headquarters in Mont Kiara.“It is expected to grow higher, as between 2017 to 2023 it may increase by another 50 to 60 per cent. Wan’s interest in durian farming was piqued four years ago. Formerly a bank analyst by profession, he was invited by an old friend to visit his fruit farm in Kuantan, where papayas, bananas and coconuts were grown.
In the span of four years, Newleaf now boasts of almost 3,800 durian trees in various stages, primarily of the famed Musang King variant, but also includes D24 and the kampong variants. An interesting aspect of Newleaf’s plantation is their iFarm intelligent farming system, which Wan says to his knowledge is not done elsewhere in Malaysia.
With his interest in durian farming growing over time, Wan said Newleaf is now looking to expand its horizons.
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