NewJeans, BTS, BLACKPINK top K-pop idol group brand reputation index in March

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NewJeans, BTS, BLACKPINK top K-pop idol group brand reputation index in March
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NewJeans, BTS, BLACKPINK, Seventeen and IVE grabbed the first five places in the brand reputation index for K-pop idol groups for March 2023. | ManilaBulletin

The Korea Corporate Reputation Research Institute analyzed 93.3 million pieces of idol group brand big data from Feb. 23 to March 23 and came up with the ranking.The brand reputation index is analyzed by measuring consumer participation, media index, communication index and community index.

BTS bagged second place with a score of 6.85 million, a decrease of 15.4 percent from their second place score of 8.1 million in January.

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