.kvelsey reports on the long-running grudge match between Piece of Cake and Dumbo Moving and Storage
Photo-Illustration: Curbed/Getty Images It was late May, the height of New York’s peak moving season, when double-parked trucks clutter the streets of Brooklyn, their logos providing a crude ranking of their competitive strength. On a soccer field in McCarren Park, two rival moving companies were getting ready to face off in a more visceral fashion.
“Lior’s obsession was with growth and volume,” said Zak Solomon Miller, founder of Solidarity Movers, who started working at Dumbo in 2012 before leaving four years later to open his own company. “The primary motive was volume — book every job.” Miller said that, coming from Rabbit Movers, which had been started by an artist and employed other artists , the culture at Dumbo was fascinating. “It was very different working in a company that was primarily immigrant-run, people here on visas.
The software that IT Dev Group ultimately built for Dumbo had “numerous novel features that have never been used by the moving industry,” the suit claims, “including paperless tracking, communication, sales, data, marketing, and analytical capabilities, all of which were designed at Dumbo’s request and consistent with specifications provided by Dumbo.
Rachmany said he offered to settle matters amicably out of court — giving Piece of Cake time to find new software, keeping Plokhykh on as an employee, and increasing payments for his IT-maintenance services — “This isn’t Gowanus in the ’70s or ’80s. What good does it do to be mad? I had to find some kind of a solution.” But when that failed, he turned to legal remedies. In moving , tech and the razor-thin advantage that it promises to confer have replaced more traditional weapons and techniques.
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