New York Comic Con, which will feature events from DC and Marvel Comics, among others, begins Thursday and is set to run through Sunday.
ReedPop, which represents a relatively tiny corner of global conglomerate RELX's empire, is still learning – and recovering – from Covid. It now operates live pop culture events in just three countries after licensing the intellectual property for several other events in Europe and Asia to third parties."We will go back when the time is right," Fensterman said.
But, Fensterman noted, the company's digital business did grow, particularly as it bought video game channels on YouTube and websites including the U.K.'s Gamer Network. ReedPop is about three years into a five- to six-year effort to integrate its live and digital businesses, he said. That means more QR codes to connect in-person fans with online features and streams to give fans who couldn't make it a chance to get in on the buzz.
"The silver lining, if there is one, is that it gives us an opportunity to think about all the different ways to get our fans excited," said Anne DePies, senior vice president and general manager at DC."Be flexible, be fluid."Women in costume pose together at the 2021 New York Comic Con,at the Jacob Javits Convention Center in Manhattan in New York City, New York, U.S., October 7, 2021.
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