Love her or loathe her, Barbie has been transformed again. Here's what's new, including a milestone change to her hands.
By LEANNE ITALIE, Associated Press NEW YORK — Love her or loathe her, Barbie has been transformed again, this time into a version for children as young as 3.
My First Barbie is 13.5 inches tall, 2 inches taller than traditional Babs, with a larger waist that de-emphasizes the bust line , and flesh-tone modesty undergarments permanently attached. Lisa McKnight, a Mattel executive vice president and global head of Barbie and dolls, told The Associated Press the company created the new version in response to feedback from parents.
Critics of 63-year-old Barbie, intended to symbolize a girl in her late teens, have long cited her dimensions as promoting unattainable, sexualized body standards for girls. My First Barbie, at a price point of $19.99, goes a long way in eliminating that issue. "If we're going to think about Mattel guiding our choices then we have already kind of limited them," she said.
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