LOS ANGELES, Dec 11 — Walt Disney Co yesterday announced a heavy slate of new shows for its streaming services, including Marvel and Star Wars series on its fast-growing Disney+ platform and programming from reality TV fan-favourites the Kardashians for Hulu. The blizzard of new content...
Friday, 11 Dec 2020 02:56 PM MYT
The blizzard of new content announcements in a marathon investor day presentation also came with bold new business targets — and programming costs of up to US$16 billion in fiscal 2024 — as Disney races with U.S. entertainment industry rivals to catch up to video streaming pioneer Netflix Inc. “It is clear our strategy has already positioned us as a leading global streaming service provider, and that is within just one year of launching Disney+,” Disney Chief Financial Officer Christine McCarthy said.
The company announced new programming for Hulu and Star, a general entertainment service it will launch overseas in February. This will include content from the popular Kardashian family, which this year announced it was ending its long-running reality show on NBCUniversal's E! network.. Disney+ is now expected to reach 230 million to 260 million customers by 2024, up from a previous projection of 60 million to 90 million.