New Snapchat rival Octi wants you to use your iPhone to scan faces by MichaelFNunez
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The app relies heavily on machine learning to detect when a person is standing in front of another’s iPhone camera. If the person has an Octi account, both can become friends on the social network. Or the Octi member can invite the other to join if they don’t yet have an account. “We seeded a test version with 50 kids at a high school . . . by the end of the week, about 1,200 of 2,000 kids had it.”“The special sauce is really that camera technology, that core interaction,” says cofounder and CEO Justin Fuisz.
Every Octi user has a “digital belt” of content that appears when their face is scanned by the app. The belt can include things like text posts, photos, videos and embedded content such as a Spotify playlist or YouTube video, and is similar to a Facebook Wall or Twitter Timeline.is that this belt follows the user. By comparison, Snapchat’s use of augmented reality is not persistent, meaning that it only exists for the moment that you’re filming a video.
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