I write about connected vehicles, methodologies and strategies in the ever-exciting world of automotive. As the VP of Engineering Excellence in Envorso's consulting arm, I get an unparalleled view behind the curtain of the globe's premiere development organizations.
formal clothing and pressure sales. New data suggests the sales experience must be radically revamped for buyers of electric vehicles. If you have been following the automotive industry or global politics at all, you assuredly have noticed a few, contradictory trends: increased public sector spending on infrastructure , more automotive executives committing to full electrification and pulling back by 2025,.
“Traditional automakers and dealerships may want to take note of the opportunity to enhance digital and in-person experiences that drive customer engagement and satisfaction to compete with Tesla for those EV buyers,” asserts Sherwood, which jives with the 71% of respondents considering “… the relationship with the dealer or showroom important.”, such that many uninformed folks conflate them in a contradictory abbreviation: UI/UX.
Either way, the most important thing isn’t whether it’s UX, UI, CX or alphabet soup. It’s “what does the user need” and “how do you make attaining that pleasurable?” The companies that figure out user-centered experiences can see upwards of a
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