Why would Apple delay the arrival of a new MacBook Pro and MacBook Air?
the board, with companies looking to snap back from the flexibility of work-from-home demanded by the coronavirus pandemic to the previous office-bound way. With less work from home, there's less call for new hardware on the enterprise side, and the Mac platform's move to ARM-based computing is essentially complete. Upgrading to an ARM macOS laptop is no longer a draw to the geekerati; it has become the baseline that is assumed to be there.
The next MacBooks must launch with the M3 hardware to offer something significantly different to convince the faithful to upgrade and attract newcomers to the platform. Apple's next-generation chipsets are designed around the 3nm process, which includes the iPhone 15 Pro and iPhone 15 Pro Max's A17 Pro.
, Tim Cook and his team can decide if their priority is the flagship product that contributes the most to the bottom line or a MacBook refresh. And the answer is probably to prioritise the iPhone.
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