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The 2023 viral hand-pulled noodle chain, Biang Biang Noodle Bar, recently announced the closure of its final outlet at REX KL. In a heartfelt Instagram post, the noodle bar revealed that it will close on 31st March 2025, marking the end of the franchise.
If you've never heard of them, Biang Biang Noodle Bar went viral for its belt-like noodles, which were marketed cleverly and got them trending on social media. Their first outlet, located in SS2, was closed down after facing management problems and a rebranding of their REX KL outlet to Mee Biang Biang showed a further downhill slope for the company.
Rather than facing the regular backlash, netizens responded positively to the post, with some applauding the company's honest approach. Instagram user comments, 'Sad news but kudos to the honesty. A big step forward by acknowledging their mistakes. Wish them well in their next chapter'. More positive comments flood Biang Biang's Instagram post, with most encouraging the brand to come back stronger in the future.
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