As the streaming wars heat up, Netflix is not just aiming for big name directors, but also making an effort to support first-time filmmakers. It's part of a long-term strategy to build the company's feature film business.
, Netflix recently tweaked the way its data is released to the public. The company said it would now offer metrics measuring the number of households that have viewed at least two minutes of a program or movie.
That last scenario was the case with Bristol’s “See You Yesterday,” which was adapted from his thesis project in film school. When Lee came aboard as a producer, he facilitated the Netflix connection. Cuarón’s relationship with Netflix played a role in Oscar-nominated actor Chiwetel Ejiofor’s decision to sell the first movie he directed, “The Boy Who Harnessed the Wind,” to the platform ahead of its Sundance premiere. The adaptation of William Kamkwamba’s 2010 memoir about the African inventor’s journey to create a wind turbine to save his remote village from economic ruin, always seemed primed for a global audience, despite the language barrier, Ejiofor said.
Rivals including Amazon Prime Video offer a much smaller slate of original productions. In 2019 Amazon had nine original films stream on its platform, two of which were from first-time film directors. In the same span, Netflix released 58 English-language original movies. Khan launched her career in television, where she created the ABC sitcoms “Fresh Off the Boat” and “Don’t Trust the B— in Apt. 23.” She was surprised by the volume of immediate reactions “Always Be My Maybe” drew from audiences across international markets, as evidenced by the tweets, GIFs, memes, articles and social media conversations that skyrocketed once it hit streaming.But not all early-career directors are keen on premiering their work on streaming services.
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