Netflix has started dipping into live sports
After being on the sidelines, . Over the past few months, the streaming giant has aired exhibition events in golf and tennis. It is also slated to air the July 20 bout between Mike Tyson and Jake Paul. Beginning next year, Netflix will start carrying World Wrestling Entertainment’s flagship show, “Raw.” So there's been speculation about whether Netflix’s recent forays into live sports are a precursor to becoming a major player for live sports rights.
For three weeks, last year’s “Quarterback” series was among Netflix’s top 10 series globally. Netflix is also working on a project with the Boston Red Sox and developed multiple series devoted to the recent FIFA men’s and women’s world cups. Netflix’s and Apple’s strategies with live sports are similar. Both are willing to bid if it means rights beyond the United States. The WWE deal gives Netflix the rights to carry Raw in the U.S.
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