Netflix’s Password Sharing Crackdown—And What Amazon Prime, Hulu, Others Are Doing—Explained

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Netflix’s Password Sharing Crackdown—And What Amazon Prime, Hulu, Others Are Doing—Explained
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With Netflix finally setting up a precedent for how it will deal with subscribers who share passwords, the question remains how other streaming services will follow in its steps.

for certain countries—to allow users to add an extra member to their plan for a small fee, though it acknowledges that will lead to more cancellations.

To ensure subscribers are using the streaming service within the same household, Netflix will ask users to connect through a home Wi-Fi and watch something on Netflix at least every 31 days to determine the primary location based on IP address and device IDs. If a user does not set a primary household account, Netflix will automatically set a primary location through IP address and device IDs.

Devices sharing the same primary location Wi-Fi network at least once every 31 days will be labeled trusted devices.So far, Netflix has yet to finalize its policy for U.S.-based users, though it did later clarify that it will broadly implement paid sharing after the first quarter of 2023.The rollout of the rules is a stark contrast to the message the service was putting out years ago when itNetflix is one of the first major streaming services to begin efforts on password-sharing crackdowns.

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