The streaming giant announced a slew of new projects during a presentation in Los Angeles, including original scripted series in India and Japan.
Netflix has renewed another season of hit Korean competition show 'Physical 100' and ordered a French version of hit dating show 'Love is Blind.'shared what’s coming next in terms of its global offerings, with the company highlighting its diverse slate at its firstThe streaming giant used the showcase to reiterate its strategy behind original global content, and also took the opportunity to announce a slew of new titles and significant renewals.
International success is still very much part a secondary focus — Bajaria shared that more than 70 percent of all viewing on Netflix is either done with subtitles or dubbed audio. The U.S., a notoriously hard market to break into for non-local content, saw an uptick in the success non-English content. Netflix says that last year more than 13 percent of hours viewed on the platform in the U.S.
Shergill also shed light on Netflix’s Indian slate. “The Indian market has always been complex in the sense that we have audiences with very different tastes depending on the language they speak or the region they come from,” she said, noting that it has been a historically film-first country. Among India’s upcoming releases is an untitled Bollywood series through a partnership with Indian film icon Shah Rukh Khan’s Red Chillies Entertainment. The untitled series will be the directorial debut of his son Aryan Khan, who created the series that Netflix says “gives an insider’s perspective on an outsider breaking into Bollywood.
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