Netflix is expected to set the stage for price increases when it reports earnings on Wednesday.
password-sharing likely boosted subscribers by about six million in the third quarter, and the streaming pioneer is expected to set the stage for price increases when it reports earnings on Wednesday.
“Netflix now closely resembles a utility in many markets,” analysts at Bernstein said. “The challenge of being labelled a utility is how a maturing company continues finding growth.”It could hike prices after the end of the Hollywood actors strike, a media report said earlier in October. After a slow start for the ad plan launched last year, analysts said they expect the company will raise prices of its ad-free options in the coming months to nudge more subscribers to the other tier, where ads help bring in more revenue per user.
In South Africa, the basic ad-free plan costs R99/month. The Premium tier, which offers 4K resolution and other benefits, costs R199/month.“Using these tactics, Netflix will likely double its ad-supported viewership next year,” said Insider Intelligence analyst Ross Benes. He expects Netflix to show more ads to users over time, catching up with rivals.
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