Speaking at the Berlin Film Festival today, Netflix’s International Film VP David Kosse has emphasized the importance of arthouse films and non-English content to the streamer’s strategy. Qui…
’s International Film VP David Kosse has emphasized the importance of arthouse films and non-English content to the streamer’s strategy.
“There’s a lot of misconceptions around the behavior of our members. We have 170 million and growing global members, and it’s incredibly diverse with incredibly diverse tastes,” the exec said on stage, noting that even a top-performing title only ever represents a small percentage of viewing share. The Netflix exec added that he believes non-mainstream films often work better on a streaming service than in a theater because of convenience, “There are a lot more people at home who are willing to click on an arthouse movie on a Friday night than those who are wiling to go to theaters.”Narcos
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