A Netflix executive explained during the Consumer Electronics Show (CES) how the streamer's ad-supported tier is attracting a varied list of advertisers.
, the executive was talking about the quality and the diversity of advertisers when she said,"It’s really across the board. We’re seeing CPG companies, luxury companies, automotive companies…[and] retail. We’re seeing a broad swath. There’s a wide variety of advertising types, and I think we’ll continue to see that.
Some of the complaints about the ads come from advertisers who aren't happy about what they call"Super Bowl CPMs." CPMs, or cost per thousand, is the price charged for 1,000 impressions of an ad on a website or app. Calling them Super Bowl CPMs is a way of complaining that Netflix is charging advertisers too much money. Gorman isn't denying that Netflix charges what she calls"premium" rates. She says that they are justified.
Right now Netflix is running traditional 15-second and 30-second ads but is considering offering other types of sponsorships in the future. For example, eventually a particular show could have a single sponsor. Netflix could also allow advertisers to target the placement of certain ads depending on the content or based on demographics such as age and gender.
The"Basic with Ads" service is $6.99 per month and video streams in HD resolution over a single device. The company describes it by writing,"Basic with ads is a great way to enjoy movies and TV shows at a lower price. You can stream your favorites on any device with limited ad breaks. This plan does not allow downloads and a limited number of movies and TV shows are not available due to licensing restrictions. Some location and device restrictions also apply.
The ad-supported tier is available in the U.S., the U.K., France, Germany, Spain, Italy, Australia, Japan, Korea, Brazil, Canada, and Mexico. At the moment, there are no plans to expand the reach of the service. While Gorman's comments don't mention how well the tier is doing in terms of subscribers, from the standpoint of attracting different advertisers in various industries, it sounds like a success for the company.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Parents inspired to create self-driving smart strollerA self-driving baby carriage, billed as 'the world's smartest baby stroller,' made its debut at the Consumer Electronics Show in Las Vegas.
Read more »
Nostalgia Alert! ‘That ‘90s Show’ Reunites Bob, Kitty and Red in Sneak Peek‘That ‘70s Show’ is getting a spinoff series on Netflix titled ‘That ‘90s Show’ — details
Read more »
Dodgers show Trevor Bauer the door following meeting where he didn't show remorse'(Los Angeles Dodgers) officials declined to go into details of their conversation, but privately revealed that they didn’t hear any remorse, apologies or anything in the slightest from (Trevor) Bauer to change their mind,' BNightengale writes.
Read more »
Thin is in: BMW's conceptual 'Neue Klasse' dash displays - AutoblogBMW’s I Vision Dee shown at this week’s Consumer Electronics Show featured minimalist design that extended to its unusual dash display.
Read more »
CES 2023 Liveblog: 100+ Awesome (and Awful) Things We FoundWIRED's snackfight had a chance to workout with the King Fitness Gym Box and shared his first impressions. Follow our liveblog for more news from CES2023:
Read more »
Best of CES 2023: High-tech eyebrows and a boba tea robotTech companies have showed off their latest products this week at CES, formerly known as the Consumer Electronics show.
Read more »