While streaming services in Spanish have been available in the past, the decision to radically expand Netflix original content in Mexico ushers in an exciting new era for Mexican filmmakers and actors, as well as the audiences who will soon see their work.
"La Casa de las Flores" is among dozens of Netflix productions filming in Mexico. Its creator, Manolo Caro, is at the camera.
“The richness of talent in front of and behind the camera in Mexico was key in our decision to begin our local production strategy … four years ago,” Netflix Chief ExecutiveWhile streaming services in Spanish have been available in the past, like FilminLatino and HBO Latino, the decision to radically expand original content in Mexico ushers in an exciting new era for Mexican filmmakers and actors, as well as the audiences who will soon see their work.
“We can go so deep with our development because there’s so much talent,” Barmack said, citing Alfonso Cuarón, Salma Hayek and Diego Luna as examples of recent collaborators. Luna himself recently joked at the Netflix publicity event in Mexico a few days before the Oscars that “there’s never been so many Mexican names badly pronounced on that show.
Over half of Netflix’s audience is now international, and international subscriptions are far outpacing domestic. In the last quarter of 2018, the company added 1.5 million U.S. subscribers and 7.3 million international subscribers“How do I have to pitch something to Netflix?” Luna asked Sarandos at the publicity event in Mexico City last month. The question was surely on the minds of many filmmakers all over the world.
“It was an incredible proposal that no creative person could reject,” Caro recalled. Quickly, he suggested a series about a wealthy family bent on keeping up appearances to the wider world. “La Casa de las Flores” has a strong following in Mexico and the U.S., but it has also been warmly received by millions in Portugal, Romania, the Netherlands and Israel. The show has been renewed for two more seasons.Caro said his best advice for other aspiring filmmakers in Mexico would be to work from a place of honesty and artistic integrity if they want to capture the attention of Netflix, rather than trying to pitch a concept based on trends.
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