An Indian group representing Netflix, Amazon and Disney has told the government its new tobacco warning rules are impossible to implement for streaming giants and will impinge on content creators' freedom of expression, a letter seen by Reuters showed.
and JioCinema have become inreasingly popular in India. Popular Hindi content starring Bollywood actors on such platforms have smoking scenes.
The companies believe content descriptors - which warn users with a label "smoking" in a video alongside its title at the start - were more effective, IAMAI said. All smoking and alcohol drinking scenes in movies in India's cinemas and on TV, under law, require health warnings, but there were so far no regulations for the streaming giants.
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