Nestle, Tyson and other food giants are betting on the air fryer boom to grow sales
Adam Graves, president of Nestle U.S.'s pizza and snacking division, said the company is leaning into the air fryer boom through its frozen food brands, specifically to offer customers more value.
Last year, Nestle launched pizza bites under its DiGiorno and Stouffer's brands. Both lines' packaging tells consumers "Try It in Your Air Fryer." Other Nestle products, like Hot Pockets, now include air fryer cooking instructions alongside directions for heating up in the microwave and oven.jumped on the trend relatively early, launching its air-fried line in 2019.
"If you look at how often it gets used as a preparation method, it's around 5%," Hall said. "I think consumers want to use it more, they want more options to use it. So it's good timing for us to be putting it on our packaging." For fishstick maker Gorton's Seafood, getting more into air frying is a means of holding on to the customers it gained during pandemic lockdowns.
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