Online luxury retail platform Farfetch is investing $200 million in Neiman Marcus, in a deal that shows how much the internet has upended luxury fashion
The ultimate scope is far broader. Neiman Marcus is considering making some brands it carries—with their permission—available on Farfetch’s marketplace, the companies said.
Eventually, Farfetch will use its technology to link Neiman Marcus’s stores more closely with e-commerce by arming sales people with technology that enables them to recognize online shoppers when they enter stores.
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