Between the online gambling companies, tribal casino operators, and other entities involved, total spending on the pair of referendums has already surpassed $400 million, making it the most expensive ballot referendum in U.S. history.
A pair of ballot measures that would legalize sports gambling in California could prove to be the nascent industry’s first bad bet, amounting to lighting nearly half a billion dollars on fire.
The industry-backed referendum, Proposition 27—officially titled the “California Solutions to Homelessness and Mental Health Support Act”—would legalize sports betting on mobile devices. The ballot referendum process has also fractured the Native American gambling lobby and led to confusion in attack ads.
To avoid that outcome, both factions have launched a barrage of ads targeting the side. But, so far, that approach has backfired and resulted in voter opposition to both measures. Prop 27, which has significantly more money behind it, performed even more poorly with just 27 percent support and 53 percent opposed.in September from the Public Policy Institute of California found a similarly dismal showing for both.
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