KUALA LUMPUR: NCT Group is exploring dynamic pricing strategies for its Genting Highlands hospitality assets, staying ahead of market trends and eleva...
Tee says NCT Group has set ambitious occupancy targets for its Genting Highlands hospitality assets, aiming to maintain the rates above 70%.
Ion Majestic Hospitality Sdn Bhd executive vice-president Tee Yih Fung said the Wyndham Ion Majestic and the 1001 Nights Hotel, NCT Group’s premium hospitality assets in Genting Highlands, are leveraging several key strategies to drive revenue growth in this highly competitive market. “By staying ahead of market trends and continuously elevating our offerings, we are confident that NCT Group’s hospitality assets will play a key role in reinforcing Genting Highlands as a premier destination while driving sustainable revenue growth,“ Tee toldTee said NCT Group has set ambitious occupancy targets for its Genting Highlands hospitality assets, aiming to maintain the rates above 70%.
Grand Ion Majestic, with a gross development value of RM1.6 billion, features three towers with 1,885 serviced apartments and hotel rooms and 17,800 sq ft of retail space. Further, Tee noted that NCT Group recognises the immense potential of key markets such as China and India, particularly with the introduction of free visa entry for these countries in December 2023. He said this policy change already fueled a significant influx of travellers in 2024, with positive projections for continued growth in 2025.
“Our versatile spaces are suitable for conferences, seminars, and gala events and top-tier amenities and expert planning support them. We also enhance Genting Highlands’ MICE appeal by hosting regional events that attract international visitors,“ Tee said.
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