NCAA’s March Madness basketball tournaments are working to get back to a pre-pandemic sense of normalcy.
But this year's tournament will include the return of storied programs Duke and Kentucky – both missed last year's tournament – and legendary coach Mike Krzyzewski chasing his final title with the Blue Devils.The production of this year's NCAA tournament isn't changing too much. Games will again feature a virtual shot clock on the court. There will be in-game coach's interviews, and Final Four games will see rail and sky cameras integrated into broadcasts.
CBS and Turner have rotated the Final Four since 2016. The last time the NCAA men's championship game topped 20 million came in 2017 when the University of North Carolina played Gonzaga. That game attracted approximately 22 million viewers. He also noted more prominent programs returning to the tournament should help viewership. In addition, measurement company Nielsen will combineviewership with the final metrics. Out-of-home TVs are counted in places like airports, restaurants and sports bars. Nielsen previously provided only at-home metrics for its linear TV reports.
On the women's front, Disney hopes to top last year's title game between Arizona and Stanford. The contest attracted an average of 4 million viewers and was the most-watched women's contest since 2014.
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