Linda Yaccarino's departure for Twitter leaves NBCUniversal with an ad crisis
that's threatening to wreck programming planning for the foreseeable future.
The company is also scrambling, like other media rivals, to deal with the absence of actors and comedians, who typically perform at the presentations. The person close to NBCU's upfront production talks believes it's unlikely that either late night comedians Seth Meyers or Jimmy Fallon, usually part of the company's presentation, will attend this year. A spokesperson for the two men was not immediately available to comment.
And Marshall is held in high esteem by ad buyers."He is smart and understands the agency and client business and how to work with us to create mutually-beneficial deals," said David Campanelli, EVP at Horizon Media. Also respected is Krishan Bhatia, president and chief business officer.
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