NBC is again turning to Snapchat as part of monetizing its Olympics media rights — coveting the app’s millions of millennials and Gen Z users. NBC Olympics and Snap inked a renewed pact…
The 2020 Olympics partnership encompasses four daily original Snapchat Shows produced by NBC, exclusively for the platform in vertical-video orientation. Those include — for the first time — two highlights shows that will be updated in “near real-time,” according to the companies. Overall, NBC plans to produce more than 70 episodes for Snapchat, more than three times the 2018 Winter Games.
NBC Olympics will be the exclusive seller of all ad inventory for the custom programming on Snapchat. Zenkel declined to quantify the revenue opportunity through the Snap deal — though it’s likely just a drop in the bucket of theNBCUniversal said it expects to generate from its coverage of the Tokyo Summer Games.
“There’s an entertainment aspect, a sports aspect and a news aspect to the Olympics – it’s like almost like no other event,” said Sean Mills, Snap’s head of content. “This is big because it expands on what we’ve done in the previous two Olympics… We’ve never had this level of coverage.”broadcast footage and editorialized captions
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