The game was also the most-watched Sunday match-up since February’s Super Bowl.
Taylor Swift cheers prior to the game between the Kansas City Chiefs and the New York Jets at MetLife Stadium on Oct. 1, 2023 in East Rutherford, New Jersey.‘s attendance at yet another Kansas City Chiefs game on Sunday night. But the network might have the last laugh as ratings for the exciting prime time win by the Super Bowl champs over the New York Jets led to some serious gains in a few key demos.
Those numbers were the best for a Sunday contest since the Chiefs beat the Philadelphia Eagles in Super Bowl LVII in February; viewership peaked in the second quarter at 29 million. While impressive, the numbers were not the highest ratings for the season so far, falling just short of the 27.5 million who watched the Chiefs lose to the Detroit Lions in week one.
NBC did everything it could to remind viewers that Swift was once again in the house, from 17 reaction throws to the family skybox — where Taylor wasBlake Lively, Ryan Reynolds, Sabrina Carpenter, Sophie Turner and Hugh Jackman — as well as a “Taylor Made for Sunday Night” promo that ran earlier in the week that used Swift’s “Welcome to New York” as its theme song.
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