The new multiyear partnership names Verizon's Yahoo Sports as the official marketing partner and sponsor of virtual reality offerings for NBA games.
The new multiyear partnership with the NBA names Verizon Media's Yahoo Sports as the official marketing partner and sponsor of virtual reality offerings for NBA games.Hours before it officially tips off its shortened season, the National Basketball Association announced its renewed plan Thursday to provide virtual reality experiences for fans who can't attend its Disney World bubble campus in Orlando.
"NBA League Pass in VR is exactly the kind of innovative solution we love to create with our partners. Working with the NBA to redefine the fan's experience of the game has amazing implications for the future of sports and entertainment," added Verizon Media CEO Guru Gowrappan in a statement. By renewing its partnership with the NBA, Verizon Media said it wants to diversify its revenue in the gaming category and establish additional direct-to-consumer products as fans remain sidelined from attending significant sporting events due to the coronavirus pandemic.
On Thursday, the NBA also named tech company Hyperice its the official recovery technology partner of the NBA. Terms of the multiyear partnership were no disclosed. The NBA will resume its season, which was suspended on March 11 by Covid-19, with two games on Thursday. Rookie superstar Zion Williamson will lead the New Orleans Pelicans against the Utah Jazz, followed by Anthony Davis and the Los Angeles Lakers playing the Kawhi Leonard-led Los Angeles Clippers.
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