The NBA has named veteran sports executive Michael Ma to lead its business in mainland China — one of its most important markets — as the league continues to deal with fallout from an ugly political storm last year.
Hong Kong The NBA has a new chief in China, but he faces a tough road ahead as the league continues to deal with fallout from an ugly political storm last year.
The league announced Tuesday that it had named veteran sports executive Michael Ma to lead its business in mainland China, one of its most important markets. Starting next month, Ma will assume the tricky position of trying to fix the relationship with the Chinese government after the league faced a backlash in the country last year. Chinese state-run television network CCTV still has not aired any NBA games in the country because of that dispute.
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