Here’s something we weren’t expecting this morning – the Naza Automotive Group has announced a “strategic realignment” of its business as it seeks long-term profitability and liquidity. The company is targeting a “significant uplift” in …
Here’s something we weren’t expecting this morning – the Naza Automotive Group has announced a “strategic realignment” of its business as it seeks long-term profitability and liquidity. The company is targeting a “significant uplift” in both over the next three years, and it plans to do so by focusing on its core brands.
Naza also has a lucrative Mercedes-Benz dealership in the shape of NZ Wheels, and to that end the company is planning to revamp itsThis being a “realignment”, one can expect some bad news for Naza’s other brands. The company said as much in its press release, remarking that it wants to “gradually reduce our dependency on lifestyle and niche segments that no longer align with our latest objectives.
It’s no big secret that Maserati has not been performing well lately, not just in Malaysia but around the world. Despite a comprehensive remodelling of its lineup – as well as introducing the well-receivedDucati’s situation is far less shaky, thanks to continuing strong sales and profitability. But with Naza needing to invest heavily into Suzuki and Mercedes-Benz to prop up its auto business, it looks like even Borgo Panigale isn’t safe from the chopping block.
That’s not to say that there’s no room to grow the business. Naza says it is looking for “new brands and opportunities, including electric mobility.” The company also intends to enter a new ASEAN market this year, focusing on the brands it already operates in Malaysia.After trying to pursue a career in product design, Jonathan Lee decided to make the sideways jump into the world of car journalism instead.
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