(Reuters) - Canada's BlackBerry beat first-quarter revenue estimates on Wednesday, driven by a resilient demand for cybersecurity services in the wake of growing online threats.
IN THE rapidly evolving realm of digital marketing , staying ahead is crucial for both marketers and businesses.
“Through AI-driven data analytics, marketers can decode complex consumer patterns, anticipate customer demands and craft tailored promotions, as exemplified by Netflix’s AI-powered content recommendations that boost user engagement and satisfaction. AR technology enhances marketing with improved product previews, interactive advertisements and immersive brand experiences, evolving into indispensable tools for consumer engagement.As digital technologies advance, interactive content offers more creative engagement methods and data gathering opportunities.
“Through projects and case studies, students apply AI in real-world marketing scenarios, ensuring they are proficient in using AI to drive strategic marketing decisions,” he says.Students require hands-on experience and a solid grasp with platforms like ChatGPT, coupled with expertise in AI applications such as automation, predictive analytics and personalised content generation.
“At APU, we emphasise the evolving landscape of social media channels, where technologies such as AI, ML and AR are shaping personalised and immersive user experiences,” she says. At APU, the future of digital marketing education is shaped by a comprehensive integration of emerging technologies such as AI, VR, AR and blockchain.
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