NATO-affiliated researchers say social media companies are failing to stop manipulated activity. They were easily able to buy thousands of likes, comments and views, and most of the accounts involved remained active even after being reported as fake.
This combination of images shows logos for companies from left, Twitter, YouTube and Facebook. Social media companies are failing to stop manipulated activity, according to a report Friday, Dec. 6, 2019 by NATO-affiliated researchers who said they were easily able to buy tens of thousands of likes, comments and views on Facebook, Twitter, YouTube and Instagram.
Most of the phony accounts and the activity they engaged in remained online weeks later, even after researchers at the NATO Strategic Command Centre of Excellence flagged them up as fake. Fake accounts are still used for political means, though it’s a minor slice of the industry and aimed at “non-western” pages, the researchers said, noting they were used to buy engagement on hundreds of political pages and dozens of government pages.
Four weeks later, 80% of the fake activity remained online, the researchers found, as they sought to gauge whether the sites were independently detecting misuse. They then reported 100 of the accounts as fake, but found about 95 remained active three weeks later.YouTube was the easiest site on which to create fake accounts but the best at countering artificial likes and video views.
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