The average cost of a movie ticket last year was $10.53, meaning the promotion allows moviegoers to see films for less than half the regular price
Are you one of the few people in the world who hasn’t seen Greta Gerwig’s “Barbie” film that has now grossed over $1 billion, or Chistopher Nolan’s “Oppenheimer”? Well you’re in luck.
People headed to the movies can get tickets to any film they want as part of the $4 promotion in participating theaters — assuming there is still availability, of course — at any showtime and in all movie formats, including IMAX and 3D. So how does it work? Customers can purchase multiple tickets at the $4 price point, and they can buy them ahead of time or in-person at a theater. The $4 special ticket price will automatically be applied to your card, and there is no need for a promo code.
The appeal isn’t too surprising, considering the average movie ticket cost $10.53 in 2022, according to the National Association of Theater Owners, so last year’s $3 promotion was less than a third of the usual ticket price. This year’s $4 tickets are still less than half the average movie ticket price.Last year’s promotion turned into the highest attended day of the year for theaters.
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