Natalie Tauger’s Look One World Is the Street Style We All Need

And she’s sharing it on the Harper’s Bazaar Instagram and TikTok during NYFW

While there are certainly still many reasons to get excited about street style during fashion month—and cheers to all of the brilliant, intrepid photographers out there—let’s be real: the business of street style has, at least on some level, surpassed the purity of street style, which has always been rooted in self-expression and the idea that dressing for the cameras will hopefully spark a sense of imagination in the viewers.

The crazy-cool, lo-fi but high-fashion style videos and still images mainly showcase models wearing their single favorite look out on the street. Look One World is bringing something new to the universe of selfies and influencer #GRWM posts—it’s showcasing that the beauty of self-expression and traditional street style is as much about the person as it is about the clothes and labels they’re wearing.

Everyone that I knew was interacting with fashion imagery only through social media, not necessarily through magazines. Even if you were loyal to print, you were still coming into contact with digital fashion images—it’s unavoidable. I also wanted to show the diversity of my interests as a stylist. I dress a very specific way for myself, but there’s so much I want to say about fashion, and I wanted an outlet that could be easily accessible no matter where you are in the world.

As a stylist, what do you believe is missing in terms of personal-style content capture online and on social? Are you hoping to fill this void with Look One? I am absolutely obsessed with people’s fit pics on social media. I love that people who don’t work in fashion are still getting their friends to take pictures of their outfits every day. I really love GRWM [#GetReadyWithMe] culture. Your clothes are your marketing for the world. Every day, especially in a city, you experience nonverbal communication with thousands of people.

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