In an era of increasingly hype-driven celebrity beauty brands, Naomi Watts is launching her menopausal beauty brand, Stripes, with an eye on longevity.
“We’ve been compromising in the way that we’ve managed women’s health in general; we’ve been compromising in the fact that menopause is this hushed thing that people don’t talk about and we compromise in the ingredients that we put in beauty products for women,” Millard continued.
“The reason we wanted to tackle every category is because when you lose estrogen, you don’t just start losing it in one place and not another — it impacts your whole body, from your hair to your vagina,” Millard said. The Dew as I Do facial cream, which retails for $80, is infused with vitamins B, C and E and seeks to improve skin barrier function. The Cool Factor facial mist, which costs $42, harnesses edelweiss leaf extract and magnesium — which has been linked to body temperature regulation — to reduce discomfort caused by hot flashes.
“I really hope people embrace [menopause] and that the conversation grows and there’s no more feeling ashamed and like, ‘What the f*ck?,’ — let’s turn it into a ‘F*ck yes,’” said Watts. “Amazon is in every household. It has an incredible reach, and we want to be convenient for the consumer and meet her where she’s shopping, and not make her try and find us where she’s not,” Millard said.
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