'This pandemic has crippled our nation’s economy and our industry has not been spared,' NAB CEO Gordon Smith said
"This pandemic has crippled our nation’s economy and our industry has not been spared," Gordon Smith said during a remote NAB Show, which began on Wednesday.
“We know this is likely the most challenging time local stations have ever encountered,” Smith said in his opening remarks. “This pandemic has crippled our nation’s economy and our industry has not been spared. Broadcasters are confronting plummeting advertising sales and enormous operational challenges. And yet, stations are doing what they do best: delivering the trusted and lifesaving information your communities need.
Noting that "NAB is working around the clock to deliver meaningful relief for the industry," Smith related that this includes various initiatives with legislators. This week, the House of Representatives issued bipartisan draft legislation that could expand Payroll Protection Program loan eligibility for local radio and television stations.
"What we want to see emerge from this, is a broadcasting industry that remains vital across the country. Not one that becomes shriveled and may not have the ability to survive in some of these smaller markets," he added.
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