MyTown Shopping Centre is celebrating Chinese New Year with its 'Waves of Prosperity' campaign, offering shoppers an immersive experience until February 9th. The campaign features exclusive collaborations, festive activities, and rewards, including new characters from Tadaland, special CNY videos with local actor Jaspers Lai, and weekly workshops.
Shopping Centre is celebrating the spirit of abundance this Chinese New Year with its Waves of Prosperity campaign.
“This year’s campaign Waves of Prosperity embodies the spirit of unity, joy and abundance. Our programmes and decorations are designed to bring the community together as we celebrate the rich traditions of CNY,” said MyTown general manager Mohd Azhan Che Mat during the event’s launch recently.To usher in the new year, MyTown is launching partnerships with two entertainment figures. For one, the mall continues its partnership with Tadaland, introducing four new characters.
As part of the mall’s Tour Line, the beloved characters will be at the hidden stations to hand out stamps to shoppers, which allows shoppers to win surprise gifts upon completing their journey.Local actor Jaspers Lai will also play a pivotal role. Together with MyTown, Lai is showcasing a special CNY video, celebrating prosperity and togetherness.Fun-filled day
Until Feb 9, shoppers will get to participate in weekly workshops such as Chinese Fan Art, Rattle Drum Colouring and Zodiac Drum Colouring from 12pm to 8pm.
CHINESE NEW YEAR SHOPPING CENTRE PROSPERITY FESTIVE ACTIVITIES TADALAND
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