MyTOWN mall in Malaysia is hosting a unique Christmas celebration featuring a whimsical ship decorated by characters from the Hong Kong-based lifestyle brand Tadaland. The campaign, 'Shine! Uniquely You, Joyfully Together,' celebrates unity and individuality with interactive experiences and festive events.
MyTOWN mall is inviting the public to an enchanting voyage with a one-of-a-kind Christmas decoration: a whimsical ship crafted by four extraordinary friends from the imaginative world of Tadaland . Partnering with the Hong Kong-based lifestyle brand Tadaland , MyTown presents “Shine! Uniquely You, Joyfully Together” journey with Dante, Apollo, Taro and Mellow across magical seas, celebrating the spirit of unity and individuality at MyTown.
The mall explains that the four friends, hailing from Tadaland, home to 16 characters inspired by the MBTI personality types, symbolise the beauty of diversity and the strength of coming together. “Each character reflects a unique personality, reminding us that embracing our differences can create something truly magical. Visitors can also take the Tadaland personality test to discover which character they match with based on their unique traits.” The media launch at MyTown recently marked the official unveiling of the Shine! Uniquely You, Joyfully Together campaign, with the Tadaland team joining the event all the way from Hong Kong. Hosted by comedy queen Joanne Kam, the event was filled with festive cheer, including meet-and-greet sessions with Santa Claus, Miss Claus and the Tadaland mascots, as well as an LED drum show and a live show by popular songstress, Atilia band. The highlight of the evening was the Magical Snowfall Christmas Parade, which entertained the crowd with a mesmerising performance and colourful, shiny costumes. Adding to the celebration, tenant awards were presented to 14 outstanding tenants. They are:People’s Choice:: Fashion – Christy Ng, F&B – M.BBQ, Home & Essentials – Miniso and Entertainment – Good Times DIY Pottery Studio.: Kiosk – Gula Petite by Gula Cakery, Specialty Store (2,000 sq ft) – Watson’s. MyTown says that beginning Nov 29 until Jan 5, visitors are invited to explore the magical ship that celebrates togetherness, creativity and festive chee
Christmas Tadaland Mytown Mall Diversity Festive Events
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