This is the first time mytheresa_com has worked with Balmain on a coed collection.
LONDON — The men’s wear momentum at Mytheresa is building with the first coed capsule collection from Balmain set to drop on June 24, inspired by creative director Olivier Rousteing’s “Balmain Army.”
The Balmain capsule features 25 pieces exclusive to Mytheresa, with lots of Rousteing’s signature houndstooth check, shiny buttons and strong shoulders. Men’s styles were also inspired by house signatures, including the tailored, double-breasted jacket that forms part of Rousteing’s daily uniform. He often layers it over a low-cut tank top or bare chest.Looks from Mytheresa’s first coed capsule with Balmain. Photo Courtesy of Mytheresa“You can quickly spot many of the familiar codes of the house, with each given a light and sensual twist for the warmer summer days and nights,” Rousteing said.
A dedicated editorial campaign was directed by Mytheresa global creative director Julian Paul and shot by Jana Gerberding in Berlin featuring models Jessie Bloemendaal, Michelle van Bijnen and Malcolm Kelechi.
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