The minute-long ad from Coulda Been Worse LLC, which started airing Friday, rattles off a list of major calamitous events that have happened on Gov. Greg Abbott's watch, like the Uvalde school shooting and 2021 power-grid collapse.
The advertising represents a significant escalation as Abbott fights for a third term against Democratic challenger Beto O’Rourke. Abbott has led O’Rourke by mid-single digits in polls throughout the summer.
The news of Coulda Been Worse LLC’s plans got out Thursday when AdImpact, a media-tracking firm, tweeted that the group was scooping up airtime statewide. It ultimately reserved $6.1 million on broadcast and cable TV from Friday through Oct. 9, according to AdImpact. A group by the same name was registered as an LLC late last month in Delaware, according to records there. Its registered agent is Corporation Service Company in Wilmington. Delaware is notorious for having some of the most lax corporate laws in the nation, allowing people to form corporations there while providing little public information about themselves.
A national campaign finance expert, Brett Kappel, said there is “nothing illegal” about the group’s advertising due to the U.S. Supreme Court’s Citizens United decision, which cleared the way for corporations and other third-party groups to dump unlimited money into elections.
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