My Slow-Moving Ride in the Motorverse, the New ‘Metaverse for Cars’

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My Slow-Moving Ride in the Motorverse, the New ‘Metaverse for Cars’
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A new immersive platform wants to revolutionize the car ride, but is it worth the €699 price of entry?

If you follow tech news, you’ve heard that Mark Zuckerberg pivoted his empire to building the Metaverse, a type of immersive virtual reality where you can work, socialize and play games. The Motorverse is Holoride’s interpretation. It’s a lot like the Metaverse, but as the name heavy-handedly implies, the Motorverse is designed to be experienced in a car—presumably from the passenger seat, or maybe the back, because you can’t wear a VR headset while you’re driving.

My robot was floating in a virtual world, with graphics that might have impressed me 15 years ago, but kind of looked like they were filtered through a potato to my jaded 2022 eyes. The image was slightly grainy, and there were a lot of sharp edges. Visuals aside, it was immediately clear that I had a job to do. I was surrounded by a lot of other smaller bad-guy robots, attacking me in patterns that responded in unison to the movement of the car.

After about 10 minutes of dispensing with evil robots, we switched gears and opened up the phone mirroring app. That’s right, Holoride lets you sync up your headset with an Android phone, so you can finally scroll Instagram in VR while in motion, just like you’ve always wanted to. My Holoride tour guide opened up Netflix on his phone and put on a Nikki Glaser comedy special, which floated in a phone-shaped window over a moving but mostly featureless landscape.

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