PR firms are pivoting into new ventures:
Author:Tyler McCallPublish date:May 20, 2020These are the stories making headlines in fashion on Wednesday.With fashion shows looking increasingly unlikely in 2020, the race is on to capture the industry's attention with a digital platform. Instagram already has a leg up thanks to Vice President of Fashion Partnerships Eva Chen, but the app is taking things one step further with its "playbook" for hosting digital fashion shows.
But, as with all things social media, there are some concerns about privacy and algorithm issues. {WWD} There's no question that media has been especially hard-hit by the coronavirus crisis. It's hard to know what might come next, but as magazine issues dwindle away, is there a future where September issues are the only ones left? With ad revenue not expected to stabilize until 2025, magazines are going to have to get creative.
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