Companies have a renewed opportunity to make the most of marketing on Twitter now that free-speech advocate Elon Musk has joined the platform's board, according to an expert.
is someone who understands Twitter better than most people," Parkin told FOX Business. "His tweets move markets and cause controversy, he frequently posts memes and cryptic messages and, most importantly, he's a notable personality that has drawn more than 80 million people to follow him on the platform."
But Parkin does not recommend rushing out to invest in paid advertising on Twitter. Instead, he suggests firms should establish a growing presence on the network. "The investment required to create organic content on Twitter is minimal and the connections and reach that can result for a company are outsized," he says. "Like most great marketing, Twitter is a long-term play which is why now is the perfect time for marketers who have previously disregarded Twitter to reconsider—especially with the recent rise in CPM costs on Facebook and TikTok
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