Musk open to price cuts as Tesla bets on self-driving future
elusive full self-driving software would eventually burnish margins, a plan that could deepen an already fierce price war in the electric-vehicle industry.
Getting more cars on the road would help Tesla maintain its dominant U.S. market share in"turbulent times" and give it access to precious usage data needed to train the artificial intelligence models behind its self-driving technology. The billionaire believes full self-driving could one day account for most of Tesla's value and give it a cushion rivals lack as they try to turn their EV operations profitable.
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