Music video production, promotion now cost N100 million, Timaya laments

'When you call these young Nigerian artistes, they tell you ₦50 million, ₦30 million, because they’re spending a lot of money and need to make it back.'

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In the interview, the seasoned artiste addressed the general assumption that Nigerian music stars demand exorbitant show performance fees, shedding light on the financial challenges that come with producing music and videos.The Port Harcourt-born singer, who rose to fame in 2005, revealed that producing a high-quality music video in the past would usually cost around N1.5 million.

The 44-year-old music star’s comments have sparked discussions among industry players, many of whom also complain about the rising costs across all aspects of production—from videographers and influencers to artistes themselves, all charging unprecedented fees. “You don’t expect things to be normal. Even politicians are crying, not to mention us. If you’re not earning in foreign exchange, it’s very hard to keep up.”

The 44-year-old music star cited his background as a Port Harcourt native as a key influence on his bold, controversial image during that period. Over time, however, the scrutiny led him to rebrand and distance himself from his early reputation.Speaking further, Timaya also expressed his admiration for controversial singer Portable, saying that Portable reminds him of his wild past.

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