Mubi Go, which has helped buoy NYC’s arthouse market by offering members a free movie ticket a week at participating theaters, expands to LA today where the biz could really use a boost. The films …
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Its picks “are from the very best international film festivals, the cream of the crop, that deserve to be seen in a theatrical space. Some of them may be better known to audiences and some are hidden gems,” Wells said. The goal is “to support the arthouse at its core” as Mubi buys “hundreds and hundreds of tickets every single week to these films.”
Older arthouse demos have been the slowest to return to theaters. “Moviegoing is a habit. Covid broke that habit for a lot of people and what we have to do is reinvigorate the passion for going to the moves. We are seeing rays of hope constantly,” Wells said, noting that 80% of Mubi Go users are 44 and under.
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