Joe Scarborough, Mika Brzezinski and Willie Geist, the longest-running morning team on network TV, will be waking up the West Coast by filling the 6 a.m. Pacific slot with 'Morning Joe.'
It’s a great chance to introduce ourselves to people who don’t get up at three 3 o’clock in the morning to watch us.to work on a movie project and is expected to be off her daily program for good this summer, leaving the network without its most-watched star and no apparent successor in the wings.
Nielsen data shows the “Morning Joe” audience is more upscale than the competition as 30% of the homes watching earn more than $125,000 a year, compared with 29% for CNN’s “New Day” and 27% for “Fox & Friends.” “Morning Joe” also has the most Black viewers of any cable program in its time period.Licht will take over the news organization in May after Discovery completes its acquisition of CNN parent WarnerMedia.
Perhaps a result of the more progressive slant of MSNBC in recent years, Scarborough often gets told by longtime fans that he is no longer a conservative. “It’s not me, it’s you,” he says he often tells them and cites Trump as the reason. In 2017 he left the Republican party and registered as an independent.
“In terms of a TV performance, I think the chemistry has always been there and has been the same,” says Geist, who is also host of “Sunday Today” on NBC. “It’s the three of us being our authentic selves.” Scarborough noted how he had to be the voice of reason for conservative relatives when Democrats were in office. “In 2008 when Barack Obama was elected I’d have to say, ‘It’s OK, there’s not going to be Sharia law in Oklahoma next week — you’re good,” he says.
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