Massimo Giorgetti filtered a safari inspiration through his unique prism of colors, tie-dye and faded effects, feminine embellishments and overall nonchalant attitude that sets the MSGM woman apart.
Scouted via the photographic tome “Entryways of” — which the designer said he has been obsessed with since it was released by Taschen in 2017 — the city’s 1950s building Palazzo Ina served as the location to show off Giorgetti’s collection. With its mosaic pink columns and cobalt walls, concrete textures and marble flooring, the space resonated with’s energy and urban spirit and made for a smart, nonliteral choice to interpret a rather exotic seasonal theme for the designer: safari.
A cow print had an abstract artsy feel on mannish velvet suits or pencil skirts, while a giraffe motif resulted in an almost optical effect when splashed on polished fluid dresses with bell sleeves and gowns with cutouts. Other recurring and quintessentially MSGM elements were big bows and ruffles that injected a romantic spin into poplin shirts and pinstripe dresses. They added to an array of floral embellishments since Giorgetti turned his fascination with African daisies into fancy appliques in pleated organza; maxi prints popping on sweaters and suits; even more scaled-up graphics rendered in tonal shades on cotton canvas separates, and sweet motifs in jacquard knits.
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