Mr Price launches “simplified” life insurance product – Life Matters
The company explains that Life Matters is underwritten by GuardRisk, which is already part of a host of services that Root supports.
It goes on to explain that, depending on their needs, they will be offered between R100 000 and R200 000 worth of cover. Added to this, cover is activated immediately, according to Mr Price Money, with other options noted as taking anywhere from 45 to 60 days. “The product has been designed with Mr Price’s existing customers in mind and fulfils a very real need in the market. This means it can better serve its customers, while at the same time driving greater revenue and operational efficiency through its existing financial services products,” the CEO adds.
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